Sports, Media, Entertainment,
and Telecom
Our Approach
Strategic Capital
We utilize our long-term, flexible capital base to invest in a broad spectrum of sports, media, and entertainment companies and assets.
Domain Expertise and Broad Experience
Our prior investments in the sector include digital streaming providers, sports teams and infrastructure, data and telecom businesses, radio broadcasters, high-growth media companies, digital and traditional gaming assets, as well as software businesses related to the sports, media, and entertainment sector.
Customized Solutions
We collaborate with management teams to develop custom capital solutions, typically with the goal of balancing near-term liquidity needs with long-term strategic plans. Our partnerships can take the form of structured equity, direct lending, long duration revenue stream transactions, asset purchases, project and development finance, or joint ventures, often to facilitate expansion.
Casinos and Route-Based Gaming
Datacenters
Digital Gaming
Fiber
Media Rights
Online Marketplace Platforms
Spectrum
Sports
Subscription Streaming Services
Tower Infrastructure
Traditional and Digital Publishers
Wired and Wireless Service Providers
Sports, Media, Entertainment, and Telecom
Our Solutions
Growth
We partner with management teams to provide capital for growth in the form of common equity, preferred equity, and hybrid solutions.
Long Duration Cash Flows
We provide capital for balance sheet bolstering transactions through structured financings of long duration cash flows or royalty streams. This is particularly applicable when companies are seeking to divest long-term, non-core assets with a focus on minimizing dilution and maintaining equity-like treatment.
Private Equity and Asset Purchases
We partner with qualified management teams in acquiring whole operating businesses, and can provide timely solutions to purchase assets across the sports, media, entertainment, and telecom ecosystem.
Project Finance and Development
We can provide flexible capital for project finance (greenfield or brownfield) when a bespoke solution is needed or the partner seeks to avoid a complex, lengthy capital markets process.
Joint Ventures
We can form or participate in JV partnerships, helping to facilitate expansion, exploration, or management of unique assets and cash flows across the sports, media, entertainment, and telecom ecosystem.
SELECT INVESTMENTS
In April 2023, Sixth Street led the largest institutional investment ever made in women’s professional sports franchise. Bay FC, part of the National Women’s Soccer League, was co-founded by Sixth Street and USWNT legends Brandi Chastain, Leslie Osborne, Danielle Slaton, and Aly Wagner. Other investors include Sheryl Sandberg, and Rick Welts.
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In 2022, Real Madrid, Sixth Street, and Legends announced a long-term partnership to elevate the Santiago Bernabéu Stadium as a worldwide benchmark for sports, leisure, and entertainment.
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In June 2021, Sixth Street led a strategic investment alongside Michael Dell in the San Antonio Spurs, one of the most successful and admired franchises in all of sports. Sixth Street became a strategic partner to Managing Partner Peter J. Holt and the Holt family, who lead the team’s investor group, with Sixth Street supporting their vision for the future of the Spurs in San Antonio.
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In 2017, Sixth Street co-led a strategic investment in the creation of AirTrunk, an Australian hyperscale datacenter business for cloud, content, and large enterprise customers . AirTrunk was acquired in April 2020 by Macquarie Infrastructure and Real Assets (MIRA) for A$3 billion.
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In the summer of 2022, FC Barcelona and Sixth Street reached agreements for two strategic investments in the Club’s LaLiga TV broadcasting rights. Sixth Street’s investment marked a major step forward in the improvement of FC Barcelona’s financial resources and competitive positioning.
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In 2021, Sixth Street made a majority investment in Legends, a premium experience platform partnered with the most iconic global brands in sports, entertainment, and attractions. Sixth Street leads the Legends partnership group alongside affiliates of the New York Yankees and Dallas Cowboys.
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In April 2023, Sixth Street led the largest investment to date in professional women’s soccer to bring a NWSL franchise to the Bay Area, California. Sixth Street’s partners in the new club, which will begin play in 2024, include USWNT legends Brandi Chastain, Leslie Osborne, Danielle Slaton, and Aly Wagner.
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Soccer Champions Tour is part of a new Sixth Street portfolio and will bring Real Madrid CF, FC Barcelona, Juventus, AC Milan, Arsenal, and Manchester United in matchups across the U.S. in 2023. Next year’s tour will be expanded to the world’s best women’s clubs with plans in the future to add elite youth academy competitions.
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In 2017, Sixth Street provided a revolving credit financing to iHeart Communications, a global media company in radio, outdoor, mobile, social, live media, and on-demand entertainment.
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In 2017, Sixth Street provided acquisition financing to Israel-based SintecMedia in support of its acquisition of Operative to create a global media management software business. The combined company changed its name to Operative in 2018.
