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Institutional Investing In Pro Sports Institutional Investing In Pro Sports

May 5, 2026

It’s no secret that private capital is flowing into professional sports – and the pace of investment isn’t slowing down. But, why now?

The business of sports is evolving, and so is the playbook for investment. At Sixth Street, we not only see a generational growth opportunity for sports teams driven by advancements in technology and fan engagement, but also an opportunity for Sixth Street to provide our highly flexible solutions to sports teams and businesses. Our Sports, Media, and Entertainment team takes a holistic approach to investing in the sports ecosystem – including our investments with the world’s premier franchises and leaders in the business of sports including Real Madrid C.F., FC Barcelona, Bay FC, the Boston Celtics, the San Antonio Spurs, the San Francisco Giants, and Legends Global. Watch the video below to learn more about the role of private capital in sports and Sixth Street’s approach to the space.

Line Break Sixth Street


*Assets under management (“AUM”) is presented as of 12/31/2025, unless otherwise noted. AUM includes the net asset value, plus outstanding leverage and asset-based financing undrawn amounts, in respect of private investment funds, certain co-investment vehicles and accounts for which Sixth Street provides investment management or advisory services, as well as capital that such funds, vehicles and accounts have the right to call from investors pursuant to the terms of their capital commitments, and additional fundraising commitments and fund, vehicle and account liquidations through 12/31/2025. In the case of Sixth Street-managed business development companies, AUM reflects their total assets (i.e., gross of any fund-level liabilities) plus asset-based financing undrawn amounts, as well as capital that such companies have the right to call from investors pursuant to the terms of their capital commitments. With respect to Sixth Street-managed collateralized loan obligations, AUM reflects the face amount of debt and equity outstanding. AUM includes capital to be managed in connection with the strategic partnership discussed in the Sixth Street press release that can be accessed here. Calculation of AUM differs from the calculation of regulatory assets under management in Form ADV filings and may differ from the AUM calculation methodologies used by other investment managers.